Reel is rethinking electricity
Reel is rethinking electricity
Reel is rethinking electricity
Reel is rethinking electricity
Reel is a B2B electricity supplier, energy trader, and balancing-responsible party rethinking electricity to accelerate the energy transition.
We turn corporate electricity demand into a driver of renewable energy buildout.
We make renewable energy more predictable and profitable for corporates and producers.
We build data-driven tools to modernize and optimize the energy system.
We leverage flexibility and battery storage to generate more value and strengthen the grid.
A note from our executive team
A note from our executive team
“At Reel, we’re creating the electricity future the planet needs. We do this by crafting electricity offerings that make it possible - and rewarding - for companies and energy producers to accelerate the energy transition.
The transition isn’t just a responsibility - it’s a chance to create lasting impact for future generations while unlocking new value today.”
“At Reel, we’re creating the electricity future the planet needs. We do this by crafting electricity offerings that make it possible - and rewarding - for companies and energy producers to accelerate the energy transition.
The transition isn’t just a responsibility - it’s a chance to create lasting impact for future generations while unlocking new value today.”
“At Reel, we’re creating the electricity future the planet needs. We do this by crafting electricity offerings that make it possible - and rewarding - for companies and energy producers to accelerate the energy transition.
The transition isn’t just a responsibility - it’s a chance to create lasting impact for future generations while unlocking new value today.”
Jon Sigvert
Jon Sigvert
CEO, Co-founder
CEO, Co-founder
Anders Meldgaard
Anders Meldgaard
CCO, Co-founder
CCO, Co-founder
Christian Schmidt
Christian Schmidt
CTO, Co-founder
CTO, Co-founder
We’re committed to a clean energy future
We’re committed to a clean energy future
We are guided by climate-science.
We are guided by climate-science.
We use insights from climate-science to design electricity offerings that support the energy transition.
We are transparent and real.
We are transparent and real.
We cut through the electricity market’s complexity, and give our customers clarity and tangible benefits.
We innovate and move fast.
We innovate and move fast.
We don’t wait for the future to arrive - we build it, so our customers lead, not follow.
Come rethink electricity with us
Come rethink electricity with us
Come rethink electricity with us
We are a team driven by purpose, community - and good energy.
We are a team driven by purpose, community - and good energy.
© 2025 Reel
© 2025 Reel
© 2025 Reel
We’re committed to a carbon-free energy future
We are guided by climate-science.
We use insights from climate-science to design electricity offerings that support the energy transition.
We are transparent and real.
We cut through the electricity market’s complexity, and give our customers clarity and tangible benefits.
We innovate and move fast.
We don’t wait for the future to arrive - we build it,
so our customers lead, not follow.
Reel is rethinking electricity
Reel is rethinking electricity
Reel is a B2B electricity supplier, energy trader, and balancing-responsible party rethinking electricity to accelerate the energy transition.
We turn corporate electricity demand into a driver of renewable energy buildout.
We leverage flexibility and battery storage to generate more value and strengthen the grid.
We make renewable energy more predictable and profitable for corporates and producers.
We build data-driven tools to modernise and optimise the energy system.
We turn corporate electricity demand into a driver of renewable energy buildout.
We leverage flexibility and battery storage to generate more value and strengthen the grid.
We make renewable energy more predictable and profitable for corporates and producers.
We build data-driven tools to modernize and optimize the energy system.