Four companies sign PPA with Reel to purchase electricity from Søby Energipark
Four companies - including Polar Seafood Denmark A/S, BONE'S RESTAURANTER A/S, and Heimstaden Denmark A/S - have entered Power Purchase Agreements (PPAs) with Reel to buy electricity and matching Guarantees of Origin from Søby Energipark.

The solar park, located in Norddjurs Municipality and developed by Energicenter Nord, is being balanced and optimised by Reel, and provides the four companies with fixed electricity prices through their Power Purchase Agreements (PPAs).
Søby Energipark is expected to produce 53.7 GWh of renewable energy annually, enough to power approximately 12,000 households.
Electricity at a fixed price
Through their PPAs, the four companies purchase a fixed volume of electricity from Søby at a fixed price. This reduces their exposure to spot market volatility, which can make long-term financial planning difficult, particularly for companies with significant electricity consumption.
“Søby Energipark is a good example of how a PPA can create value for many different types of companies. Managing fluctuating energy costs is a challenge across industries, and we are pleased to assist Polar Seafood, BONE'S, and Heimstaden with a concrete tool to enhance their long-term electricity price stability.”
Anders Engtoft Meldgaard, CCO, Reel
For Heimstaden Denmark A/S, the benefits of their PPA were two-fold:
“The collaboration with Reel enables us to reduce our emissions while creating greater predictability around our energy costs. It is a solution that supports both our sustainability goals and the responsible operation of our properties.”
Sebastian Jagd, Technical Asset Manager, Heimstaden Denmark A/S
A hybrid park in the making
Energicenter Nord plans to add a battery storage system to Søby Energipark in the future, expanding it into a hybrid solar and storage installation. Batteries improve the bankability of renewable energy projects by allowing production to be optimized so that electricity is delivered when demand is highest.
“Battery storage is a natural evolution of Søby Energipark. It enhances the park’s flexibility, increases the value of the renewable energy production, and contributes to a more stable electricity grid.”
Christian Willadsen, Direktor, Energicenter Nord
About the park
Søby Energipark is a 53.35 MW solar park with 86,370 panels. It combines renewable energy with respect for nature and wildlife, leaving space for grasslands and corridors for wildlife to pass through.
Press resources
The PPA Signatories:
Polar Seafood Denmark A/S
BONE'S RESTAURANTER A/S
Heimstaden Denmark A/S
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