Sep 24, 2024

25 companies sign historic PPA to build a new solar park in Denmark

A pioneering coalition of 25 Danish companies has signed a joint 5-year agreement to purchase electricity from a new solar park in Mesballe, Djursland, ensuring the park’s construction. The agreement marks a historic milestone in the way businesses access renewable energy and participate in the energy transition.

Copenhagen, Denmark - September 24, 2024

A record number of companies have come together and signed an agreement to buy electricity directly from the developer of a new solar park in Mesballe. The agreement, called a Power Purchase Agreement (PPA), was made with the electricity supplier Reel and the developer Energicenter Nord.  

  • The new solar park is expected to be operational by the end of the year and will produce 14,000,000 kWh annually - equivalent to the electricity consumption of approximately 3,100 Danish households.

  • At the time of this announcement, this agreement represents the PPA with the most signatories ever signed in Denmark.

PPAs are a game changer for the energy transition

The global market for purchasing renewable energy through PPAs is rapidly expanding and has long been the preferred purchasing method for corporate giants like Google and Microsoft, and Danish companies Novo Nordisk, Carlsberg, and Arla. With Reel, companies of every size can now access these agreements.

Unlike the traditional method of purchasing renewable energy, through green certificates, PPAs are the only electricity agreement that directly result in the development of new renewable energy projects, offering both environmental and economic benefits. They achieve this by providing renewable energy developers with the revenue security they need to finance new parks. In exchange, the companies that sign these agreements lock in low, fixed electricity costs and actively contribute to the energy transition.

The 25 companies in the new agreement with Reel include Danica Ejendomme, Kvadrat, JP/Politikens Hus, Aquaporin, the Danish Society of Engineers (IDA), Viggo, GPV Group, and several local companies.

Morten Norup Fassov, Head of ESG at Danica Ejendomme, emphasises:

"Danica Ejendomme views the collaboration with Reel and Energicenter Nord with great excitement, as it marks the beginning of our journey towards more renewable energy and, hopefully, more PPAs. With this agreement, Danica Ejendomme takes another step towards reducing our dependence on electricity produced from fossil energy sources and matching our consumption with renewable energy from a new, local solar park."

Well-designed solar parks combine climate goals and nature goals

Solar parks are among the quickest and most cost-effective renewable energy solutions available. And when they are designed to foster on-site biodiversity and include local communities, they can lead to a net gain in biodiversity.²

For Martin Romvig, CEO of Energicenter Nord, early local involvement and biodiversity were curcial in planning the Mesballe project:

"At Energicenter Nord, we believe that the success of any renewable energy project lies not only in its technical execution but also in early community involvement. The new solar park in Mesballe is a prime example of how collaboration with local stakeholders ensures a project that benefits everyone. By prioritizing biodiversity from the outset, we’ve created a solution that supports both green energy goals and the local ecosystem. It’s this balanced approach that drives us, as a family-owned company, to develop sustainable, locally anchored energy solutions."

Energicenter Nord is reserving part of the park for local and wild species to flourish and is particularly focused on preserving bat habitats. Fruit trees will be planted under the transformer lines, and wildflowers will be sown around the solar panels. The fence around the solar park will be raised 20 cm above the ground, allowing local wildlife to access their usual habitats. Many of the initiatives have been developed in collaboration with the local community to create a solar park that balances climate and nature concerns.

Reel provides more companies with access to renewable energy

Reel believes that changing the way electricity is bought, used, and reported by companies needs to be front and center in the fight against climate change. Electricity is one of the main sources of CO₂ emissions globally³, with the commercial and industrial sectors accounting for two-thirds of total global electricity consumption.

Jon Sigvert, CEO and co-founder of Reel, is excited about the milestone this agreement represents:

"We are thrilled to announce this PPA together with Energicenter Nord and to have enabled an impressive group of international, Danish and Djursland-based companies to add more renewable energy to the Danish power grid. This PPA marks a significant milestone in our journey to make renewable energy accessible – and attractive – for all companies, regardless of size. We are especially pleased that the solar park's power will benefit so many local companies, ensuring even greater local value creation."

Reel is continuously working on new projects and is available to assist companies interested in PPAs.

Press Coordinator

‍Justine Beaulé
jb@reel.energy
+45 52 75 31 93

Press Resources

About Reel

Reel is an electricity supplier and trader accelerating the energy transition. 

We strengthen the impact, stability, and economic value of renewable energy for businesses and energy producers - helping it grow faster and reach further. Because the climate can’t wait. 


The 25 signatories:

Arkitema
Aquaporin
Baettr
Bi-Plast
Brdr. Kjeldahl
Bobach Stålentreprise
Combitherm
Connected Wind Services
COWI
Danica Ejendomme
ExamVision
Gardit
Genan
GPV
Hornslet Menighedsråd
Ingeniørforeningen IDA
JP/Politikens Hus
Kvadrat
Knebel Drilling
Lead Agency
Samsø Redningskorps
SIF Gruppen
SwipBox
ViggoEnergy
White Labs

Reel ApS

Overgaden Neden Vandet 17, 2. sal
1414 Copenhagen, Denmark

CVR: 41202807

Get in touch

contact@reel.energy

© 2025 Reel

Reel ApS

Overgaden Neden Vandet 17, 2. sal
1414 Copenhagen, Denmark

CVR: 41202807

Get in touch

contact@reel.energy

© 2025 Reel

Reel ApS

Overgaden Neden Vandet 17, 2. sal
1414 Copenhagen, Denmark

CVR: 41202807

© 2025 Reel

Reel ApS

Overgaden Neden Vandet 17, 2. sal
1414 Copenhagen, Denmark

CVR: 41202807

© 2025 Reel